Build strong bond with customers & maintain a healthy relationship with your them are the two main adjectives to a successful business. One such way to keep a strong bond with your customers is by using promotional products. It can be custom key-chains, plastic bags, custom printed flash drives etc. Here are some ways from which your business can be benefited by using promotional products:
Keep Customers Happy
People love receiving gifts that are thoughtful & creative. Promotional products keeps people happy & satisfied. And the key to preserve your customers is to keep them happy. When customers are appeased with a particular business, they are less likely to look elsewhere.
Traditional & common advertisements run for a limited period amount of time. Also they are more costly when compared to a promotional merchandise. A television, radio or billboard advertisement is not everlasting & eventually fades from people’s minds. However, promotional products, such as custom key chains, imprinted plastic bags, imprinted pens, t-shirts, note pads etc. helps in advertising your business for much longer time.
Generate New Customers
Promotional products not only help you maintain your customers, but they also help generating new business. When people see a business’s logo imprinted on a product, they begin wondering about that business. Even they become interested in that business’s, services & products.
People think that promotional products are disposed by people when they do not want it anymore. However, this is not the case. A study shows that 62 percent of people will donate a promotional product before they throw it away. That means, through a promotional item, your business enjoys the benefit of chain marketing, and the chain keeps growing day by day.
An example of one such case: A person has a USB flash drive with your business name imprinted on it and that flash drive is exposed to 100 people. If you give away 100 such flash drives, & every one of those flash drives are passed about 100 times, then your business is potentially exposed to 1,000,000 people. That’s why using promotional products is one of the best choices for advertising.
Escalate Brand Recognition
Brand awareness & recognition requires that one should repeatedly be exposed to the same slogan, brand or logo. Customers are more likely to remember the company if they have been exposed to it multiple times. Promotional merchandise help you boast your brand repeatedly. Another study shows that 40% of people who receives promotional products were able to remember the name of the company.
If you are looking to increase your sales by easy ways, then you should unquestionably consider start using promotional merchandise. A study shows that business which use promotional products is able to boost their sales by up to 22%. When you use a promotional item, you increase your brand exposure. Increasing the exposure will help you garner more sales.
Almost every business nowadays is choosing promotional items to build strong relationships with their customers. These give away products make customers happy, and they are more likely to use your services again. Promotional products help increase brand awareness, generate new businesses & long-lasting advertisement for your brand. On top of all, promotional products are the best medium to increase sales.